Three weeks after it’s opening day, September 11, The Face Reader (관상) has mobilized a crowd of 8,046,362 (based on Korean Film Council data as of September 30) and still counting.
The movie attracted 6.35 million moviegoers over the 5-day (from Wednesday to Sunday) Chuseok holidays. It is thus far,only the 3rd movie in South Korea to have done so.
In 6 days it overtook the record previously held by The Host (2006) having attracted 6 million viewers. It has also surpassed the 7 million mark only after 13 days beating the record previously set by The Thieves which ended its run at 13 million viewers.
With a strong story masterfully woven by director Han Jae Rim about a skilled physiognomist named Nae Kyung (Song Kang Ho) who can judge a person’s character and fate. He travels from the countryside to city in the hope of carving a name for himself. He is then embroiled in a power struggle leading to the revolt of Kim Jong Seo (Baek Yoon Sik), a loyal subject of King Munjong against the power hungry Prince Yoo Sang (Lee Jung Jae). Backed with a star studded cast of Kim Hye Soo, Lee Jong Suk and Jo Jung Suk, the movie has box-office success written all over it.
It also proves that the Korean moviegoers love historical movies during the Mid-Atumn Festival (Chuseok) with last year’s “The Masquerade” attracting over 10 million moviegoers. It is only a matter of time whether The Face Reader can duplicate this feat or fall short.