Cheongdam-dong is an area in Gangnam, Seoul where the affluent lives.It is where the hip, the young and the rich flock. It is also home to many entertainment companies like SM Entertainment, JYP Entertainment, Cube Entertainment, and most recently FNC Entertainment.
This month, in partnerhsip with tvN, FNC Entertainment will launch a new reality-based TV show called Cheongdam-dong 111. It will give audience a front seat access to its label artists Lee Dong Gun, FTIsland, CNBlue, Juniel, AOA and other idol groups, celebrities and trainees. The people who usually stay behind the scenes will go front and center which includes, top management bosses, department heads, personal trainers etc.
The program promises to shed light on how the company operates, how the staff works and how a star is made. It will be made up of 8 episodes with different focal point per story. It is said that FTIsland member Lee Hongki and FNC’s entertainment boss have a “Tom and Jerry” kind of relationship which will be interesting to see. I am also quite enticed to check out the rivalry between Lee Dong Gun and Jung Yong Hwa, which is already playing out well in KBS2 TV’s Marry Him If You Dare, in a real-life situation (I know it’s not really “real” but who cares!). The first episode will air on November 21st.